Recently we have witnessed a shape
hike in the handmade businesses in Kashmir valley. The crochet business in
surely one thing that is in trend and many girls and women have started their
online shops with variety of beautiful and cozy stuff. If you are one of those
people who too want to start an online crochet business but are filled with if’s
and but’s than this post is definitely for you. If you are thinking of starting
your own crochet business than read these tips for making your venture a success.
1. DON'T TARGET CRAFTERS.
We tend to follow people who share our creative flare. And
at the moment you must be following many fellow crafters social media and it
may be tempting to invite them to buy your stuff. They may follow you back but
they are skilled enough to make one such item for themselves, most probably and
hence you won’t be able to sell. Try to target non-crafters. They are the
people who are most interested in buying your handmade goodies rather than the
technique you used to create it.
2. DON'T UNDERVALUE YOURSELF
You are unique! Do not try to undervalue your craft or work.
Be positive and confident. Always remember that they (your competitors) can do
stuff like you but they are not you.
Moreover price your products fairly. There are many
different formulas to figure out the perfect price but at the very minimum you
need to factor in how much your time is worth in terms of pounds per hour, the
cost of materials and other expenses such as selling fees. Remember, just
because you might be reluctant to pay that price for the item, that doesn't
mean there isn't a viable market out there made up of people who would be
willing to pay it.
3. KNOW THE LAW
Don’t steal the patterns. Use them with the permission of
the authors or buy them. Or maybe you can make your own patterns. Avoid using
someone else’s work as your own.
4. FIND YOUR NICHE
Crocheting is wide field and you can make amazingly huge
number of things with this technique. But you don’t need to. Find the things
you are most comfortable in making and the things that are easy for you to cope
up with. You should focus on things that you can do. You don’t need to jump
into everything and end up being tired and leaving your startup for good. It
can also put your prospecting buyers off. Find your target rather than trying
to appeal everyone.
5. MAKE YOUR PRESENCE ONLINE.
Almost all us are aware of social media and use it to
connect to people. Use this super great tool to promote your business. Tell
them that you are there. Make you presence more impact. How are you going to
sell if no one knows about your startup? Advertise with the social media
giants. I think this needs more detail, so I will be up with the blog post for
that very soon.
6. CREATE YOUR BRAND
Yes, this is one of the most important things that you will
need. Your shop should have a sound name that is easy to remember and speak.
Make the look and feel of your shop so appealing that people come to your shop
again and again. Make the customer seller interaction easy. Create your logo
and design your shop before you go public. This will have more impact on the
minds of people.
I hope these tips were helpful and I wish you luck with your
new business.
Don’t forget to follow and pin this post.
Thanks.
